The Cinema of Unknown YouTube is a collection of 5 hours of YouTube videos with zero previous views. It screened in a specially constructed 2-seat cinema during my solo exhibition Spam.cafe. YouTube does not present a way to search for unpopular videos and special software was used to find these zero-view works. Although the vast majority of videos uploaded to the service consist of these kinds of personal and homemade films, it is the “viral” videos that command the most attention. The videos of the Cinema Of Unknown YouTube on the other hand have much more modest backgrounds. These are moments of sadness, moments of the sublime, chaos, banality, and sometimes total beauty.